Creative concept by WASL — fictional, non-commercial project.
LAYL — Perfume campaign concept
A creative digital campaign direction for the fictional perfume LAYL, presenting three advertising visuals and a proposed mobile landing page.
Project scope
Three proposed advertising creatives and a visual landing-page direction. This example does not imply a standalone branding service or a launched campaign.
Creative challenge
Present the product through a consistent message and varied visuals with a premium character.
Design direction
Midnight navy, amber lighting and champagne details, with product-led imagery and short Arabic headlines.
Visual preview
AI-generated illustrative mockups for a fictional project. These images show a proposed direction, not a working website or a launched campaign. No real client commission, affiliation or achieved results are claimed.